Absolutely Animals Ltd

Category: Announcements

  • The Welsh Grooming Show

    The Welsh Grooming Show

    We’re absolutely thrilled to share some fantastic news – our very own groomer, Callum Anderton, has just returned from The Welsh Grooming Show 2026 with an incredible 2nd place finish!

    On Sunday 8th February 2026, Callum travelled to Cardiff to compete in this newly launched competition – his first time entering with Severn and his first grooming competition in the UK in over a year! What an exciting milestone for him and for all of us here.

    A Well-Deserved Achievement

    Callum’s 2nd place result is a testament to his dedication, creativity, and passion for the art of dog grooming. From meticulous styling to thoughtful preparation, his hard work truly paid off – and we couldn’t be prouder!

    Whether he was mastering his grooming techniques or supporting other competitors, Callum’s commitment to excellence shone throughout the day.

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    We’re Celebrating Callum’s 2nd Place at Welsh Grooming Show 2026

    We’re absolutely thrilled to share some fantastic news. Our very own groomer, Callum Anderton, has just returned from The Welsh Grooming Show 2026 with an incredible 2nd place finish.

    On Sunday 8th February 2026, Callum travelled to Cardiff to compete in this newly launched competition, his first time entering with Severn and his first grooming competition in the UK in over a year. What an exciting milestone for him and for all of us here.

    A Well-Deserved Achievement

    Callum’s 2nd place result is a testament to his dedication, creativity, and passion for the art of dog grooming. From meticulous styling to thoughtful preparation, his hard work truly paid off and we could not be prouder.

    Whether he was mastering his grooming techniques or supporting other competitors, Callum’s commitment to excellence shone throughout the day.

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    What Was The Welsh Grooming Show All About?

    The Welsh Grooming Show 2026 took place at the beautiful The Angel Hotel in Cardiff and brought together grooming talent from across the UK and beyond. Designed to celebrate skill, community, and industry growth, the event was much more than a competition. It was a full day of learning, connection, and inspiration.

    Here is what made the event so memorable:

    • Live grooming competitions across all levels, from beginners to advanced.
    • Educational seminars led by respected professionals in the grooming world.
    • Trade stands offering top products, tools, and accessories.
    • Networking opportunities with fellow groomers, students, and seasoned experts.
    • Fantastic prizes and awards recognising skill and creativity.

    Hosted by Wales’ own Master Groomer Charlotte Santini, this special event was designed to inspire growth, whether you are a newcomer, a seasoned competitor, or someone passionate about grooming. The atmosphere was supportive and full of community spirit.

    A Proud Moment and Just the Beginning

    Callum’s 2nd place finish not only marks a personal triumph, it also highlights the incredible talent and dedication he brings to every single day of grooming. This achievement inspires us all and we know it is only the beginning of even more great things to come.

    Please join us in congratulating Callum on this amazing accomplishment.

    Event Source & Info (for reference):

  • The Grooming Show – 1st Place Poodle Open!

    The Grooming Show – 1st Place Poodle Open!

    Congratulations to our hugely talented Tracey, what an incredible job! 1st place for an amazing groom, well done Tracey!

    “Thank you all so so much. I get so much support here at Absolutely Animals. My grooms are going from strength to strength with all their help xxxx “ – Tracey Beach

     

    “Super Job Tracey, so proud of you” – Heidi Anderton Owner of Absolutely Animals

    Tracey
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    Callum-Tracey-2

    Sources:

    https://www.absolutelyanimals.biz/announcements/the-grooming-show-2026/

    The Grooming Show – Facebook

    https://www.facebook.com/photo/?fbid=1916050415900561&set=pcb.1916051129233823&locale=en_GB

    https://www.facebook.com/photo/?fbid=1880866722752264&set=pcb.1880866806085589&locale=en_GB

    https://goldenscissorawards.org/database/

  • The Grooming Show 2026

    The Grooming Show 2026

    January 2026 is shaping up to be an exciting month in the grooming calendar, and we’re incredibly proud to be part of one of the industry’s most respected events.

    Our talented groomers, Tracey and Callum, will be competing together in a poodle grooming competition at The Grooming Show’s 10th Anniversary, held in association with The Kennel Club. This is a fantastic opportunity for them to showcase their skill, precision, and passion for breed-standard grooming on a national stage.

    Adding to the pride, our company owner, Heidi Anderton, has been invited to judge one of the grooming events at the show. Being selected as a judge at a Kennel Club -associated event is a true mark of expertise and respect within the grooming community, and it’s a wonderful recognition of Heidi’s experience and contribution to the profession.

    About The Grooming Show – 10th Anniversary

    • Date: Sunday, 18 January 2026
    • Location: The Kennel Club Building, Stoneleigh (CV8 2LZ)

    Celebrating its 10th anniversary, The Grooming Show is a key date in the grooming industry, bringing together professionals, competitors, and educators from across the UK. The event features high-quality seminars led by some of the most respected names in grooming, including:

    • Colin Taylor – Pet Cockerpoo Trim
    • Vikki Pearman – Creative Grooming for Beginners
    • Costin Stoica – Grooming for Improvement (competition and judging insight)
    • Becca Moores – Poodle Top Knot Show Trim

    With education, competition, and networking all under one roof, the show continues to set the standard for professional grooming events.

    We’ll be cheering Tracey and Callum on as they compete, and we couldn’t be prouder to see Heidi representing our company in the judging ring. Events like this remind us why we’re so passionate about grooming, education, and excellence in our industry.

    Best of luck to everyone competing- we can’t wait to be part of such a special celebration

    Heidi Anderton
    Heidi Anderton Judge

    Sources:

    The Grooming Show – Facebook

    https://www.facebook.com/photo/?fbid=1916050415900561&set=pcb.1916051129233823&locale=en_GB

    https://www.facebook.com/photo/?fbid=1880866722752264&set=pcb.1880866806085589&locale=en_GB

  • Thank You 2025!

    Thank You 2025!

    As we celebrate another incredible year at Absolutely Animals, we want to take a moment to recognise the people who make our community so special.

    To our amazing staff:

    Thank you for your passion, dedication, and unwavering commitment to the welfare of every dog and cat that walks through our doors. For over 30 years, we’ve been proud to provide award-winning care in London – and it’s your experience, kindness, and love for animals that continue to set the standard in our industry. Whether it’s a full makeover, a gentle tidy-up, or supporting our students through hands-on training, you bring excellence to every single day.
    Dulce-AA-Team

    To our wonderful students:

    Congratulations on all your hard work throughout 2025! From beginners taking their first steps into grooming, to those earning City & Guilds qualifications, and professionals expanding their skills – your dedication shows in every groom. Watching you grow in confidence, technique, and understanding of animal welfare has been a joy. You should be incredibly proud of what you’ve achieved this year.
    Whether you trained in dog grooming, cat grooming, or both, you’re now part of a community that values skill, compassion, and continuing education. We can’t wait to see where your grooming journey takes you next.
    Here’s to another year of learning, laughter, wagging tails, and happy, well-cared-for pets.
    Thank you all for making 2025 such a standout year for Absolutely Animals.

    And a Very Special Thank You to Our Furry Friends

    To all the wonderful dogs and cats who visited us this year – Thank You for giving us a reason to do what we love every single day. You are the heart of our business and the joy behind our work.

    Every wagging tail, every gentle purr, every nervous first visit, and every confident return reminds us why we show up with passion, patience, and pride. From playful pups to dignified seniors, from curious kittens to calm, seasoned cats – you’ve each brought something unique to our grooming tables.

    Thank you for trusting us with your care, for brightening our days, and for letting us help you look and feel your very best. We are honoured to be a small part of your lives.

    Here’s to many more happy grooms, soft coats, fresh trims, and cuddly moments in the years ahead.

    cat grooming
  • School of the Year 2025 – Groomphoria

    School of the Year 2025 – Groomphoria

    We Are Proud to Announce: School of the Year 2025

    We are delighted to share that our company has been awarded School of the Year 2025 at Groomphoria, one of the United Kingdom’s most respected and vibrant dog grooming events.

    school of the year

    What is Groomphoria?

    Groomphoria is a two-day dog grooming competition and industry gathering held annually in the UK. Created by Cheryl Howard, Costin Stoica and Shelley Houghton, the event brings together groomers from across the UK and abroad for:

    • Professional grooming competitions across a wide range of classes
    • Special awards that celebrate technical skill, creativity and excellence
    • Educational seminars delivered by experienced judges and industry leaders
    • A formal gala dinner and dance
    • Exhibitor stalls and shopping opportunities
    • Free spectator entry, helping to make the event accessible to the wider community

    Groomphoria is more than a competition. It is a place where groomers come together to learn, connect and raise the standards of the profession.

    Our Award: School of the Year 2025

    Winning School of the Year is an exceptional honour. This award recognises training providers who demonstrate:

    • High-quality education
    • A supportive and encouraging learning environment
    • Consistent student achievement
    • A positive contribution to the dog grooming industry

    We are genuinely grateful to have been recognised among so many talented and dedicated schools.

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    heidi

    Heidi Wins the Leadership Award 2025

    We are very proud to announce that Heidi Anderton, Principal of Absolutely Animals, has been honoured with the Leadership Award 2025. This award recognises exceptional guidance, commitment and influence within the grooming industry, all qualities that Heidi has demonstrated throughout her long and distinguished career.

    Christine Wins Teacher of the Year 2025

    We are delighted to announce that our head groomer and tutor, Christine Anderton, has been awarded Teacher of the Year 2025 at Groomphoria. This recognition reflects her exceptional skill, dedication and long-standing contribution to the grooming industry.

    About Christine

    Christine has been involved in the grooming world since she was three years old, when she first began helping in a salon. She entered her first grooming competitions in 2010 and has continued to build an impressive career ever since. Her passion for animals is evident in everything she does, and she is highly skilled in grooming both dogs and cats.

    Christine has been part of Absolutely Animals almost from the beginning and has grown with the company year after year. Her commitment to excellence has seen her rise through the ranks of competitive grooming, ultimately earning a place on Groom Team England in 2023. She makes us incredibly proud.

    Today, Christine serves as our manager, head tutor and head groomer. She is fully qualified to teach and assess, holds a full City and Guilds Level 3 qualification in dog grooming and is also qualified to teach and assess the dog walking course. Outside of work she is the proud owner of three Standard Poodles: Etti, Kendra and Aria.

    chrstine teacher of the year

    Thank You, Groomphoria

    We would like to express our sincere thanks to the Groomphoria organisers, judges and team for recognising our work. The event continues to inspire groomers and strengthen the industry each year.

    We are equally thankful to our students, whose commitment and passion made this achievement possible. This award belongs to all of you.

    We look forward to returning for Groomphoria 2026.

  • We’re at Groomania 2025!

    We’re at Groomania 2025!

    Groomania 2025

    What is Groomania?

    GROOMANIA is an international event that highlights the craft and expertise of pet grooming. It brings together professional groomers, enthusiasts, breeders and pet owners from across the globe to take part in competitions and educational sessions. The event provides a distinctive platform where participants can demonstrate their skills, gain insights from leading figures in the industry and build connections with others who share the same passion. GROOMANIA nurtures a dynamic community committed to the highest standards of grooming, promoting the exchange of knowledge as well as the discovery of new trends and techniques. It is a celebration of the profession, recognising the dedication and enthusiasm that drive the grooming world.

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    Christine and Aria

    Christine and Aria

    Christine and Aria

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    Heidi and Sugar

    Heidi and Sugar

    Heidi and Sugar

    Christine and Aria

    Heidi and Sugar

    Absolutely Amazing!

    Road Trip!

    Heidi and Sugar

  • Important Notice: Price Update for Dog Grooming Services

    We’d like to inform our valued customers that, as of the 21st of July 2025, the minimum price for dog grooming will increase from £60 to £65.

    This small adjustment helps us continue providing the highest quality care, products, and service your dogs deserve.

    Thank you for your continued support and understanding.

    – The Absolutely Animals Team

  • Second Place at Crufts!!

    Second Place at Crufts!!

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    We are incredibly proud to celebrate

    Christine Anderton

    for achieving

    2nd place in

    Poodles at Crufts 2025!

    Your talent, dedication, and passion for grooming shine through, and this achievement is truly well deserved. Congratulations on this amazing accomplishment!

    HISTORY OF CRUFTS

    Crufts is one of the largest dog events in the world. No longer purely a dog
    show, Crufts celebrates every aspect of the role that dogs play in our lives.
    It has changed in ways that couldn’t possibly have been imagined when the
    show was set up in Victorian times by the late Charles Cruft. Although it was a
    very different event in 1891, Charles Cruft was a great showman and would
    surely have enjoyed the size and scope of the event today, which is an
    essential date in any dog lover’s calendar.
    Crufts is ultimately a celebration of all dogs. It celebrates working dogs, which
    are fit and healthy enough to perform the jobs for which they were originally
    bred, such as those in the Gamekeepers classes and those participating in
    displays including the West Midlands Police Dogs. The show hails hero dogs
    through The Kennel Club Hero Dog Award, and crossbreeds are honoured
    through the final of the Scruffts Family Crossbreed of the Year competition.
    Rescue dogs are celebrated in the rescue dog agility competitions and the
    speed and agility of dogs is clearly seen in ever popular competitions
    including flyball and heelwork to music.
    For prospective dog owners and dog lovers, Crufts is a prime opportunity to
    speak to breed experts about how to responsibly buy, rescue, train and enjoy
    life with your dog. The Discover Dogs booths offer a chance for potential
    owners and dog fans to encounter hundreds of different breeds of dog,
    including some they may have never heard of before!
    And of course, with hundreds of trade stands selling anything and everything
    for dogs and their humans, it is also a four-day shopping extravaganza.

    Read more about how it started at Crufts.org.uk

    People we met at Crufts 2025!

    Team Absolutely Animals!

    Christine Anderton

    Christine Anderton has dedicated her life to the art of pet grooming. Starting her journey at the young age of three in a salon, she has since honed her skills and developed a deep passion for animals, particularly dogs and cats. Since 2010, she has actively participated in grooming competitions, earning recognition and respect within the industry.

    Christine has been an integral part of Absolutely Animals almost since its inception. Through years of dedication and perseverance, she has risen through the ranks of professional grooming, ultimately earning a coveted place on Groom Team England—a testament to her expertise and commitment. Today, she plays a crucial role as manager, head tutor, and groomer at Absolutely Animals, where she mentors aspiring groomers and ensures the highest standards of care.

    Beyond her professional achievements, Christine is a devoted owner to three Standard Poodles—Etti, Kendra, and Aria—who serve as both her companions and, at times, her grooming models.

    Nicole Whittle

    Nicole Whittle has been a valued member of Absolutely Animals for the past six years, bringing passion, skill, and a deep love for animals to the team. With a special interest in both dogs and cats, she is dedicated to meeting their grooming needs with care and expertise.

    Nicole has successfully completed her Level 2 and Level 3 Dog Grooming qualifications, demonstrating her commitment to mastering the craft. In addition, she holds a Level 3 Teaching Certification, enabling her to share her knowledge and help train aspiring groomers.

    Her positive attitude, friendly demeanor, and willingness to help make her a favorite among clients and colleagues alike. Whether she’s assisting in the salon or preparing and styling dogs for Crufts, Nicole approaches every task with enthusiasm and a smile.

    With her growing expertise and unwavering dedication, Nicole continues to be an integral part of the Absolutely Animals team, ensuring pets receive top-quality care and styling.

    Others

    Professional Grooming Products

    [products columns=”4″ orderby=”title” order=”ASC” ids=”2861, 4888, 3410, 2895″]
  • A big congratulations to Christine Anderton at Crufts with Aria!

    A big congratulations to Christine Anderton at Crufts with Aria!

    Christine at Crufts 2024 Competition
    Ettie & Aria Poodles

    A big congratulations to Christine Anderton and Aria at their first thrilling experience at Crufts.

    The challenge was enormous, especially since there were thirteen other entrants in a formidable class.

    With a stronger bonded relationship, we hope to see them both back in the ring as soon as possible.

    What Does a “Formidable Class” Actually Mean?

    In the world of competitive dog showing, “formidable” isn’t just a descriptive word, it’s a reflection of the depth of quality and the intensity of the competition. When a class is described as formidable, it generally refers to three key factors:

    1. High Entry Numbers

    At an event like Crufts, many classes have 15 or more entrants. In a class of 14, the judge is looking at a sea of “perfection.” The sheer logistics of being one of 14 dogs moving around a ring means the handler has to work twice as hard to ensure their dog catches the judge’s eye at exactly the right moment.

    2. Depth of Quality

    In smaller local shows, there might be a clear winner and a clear runner-up. In a “formidable” Crufts class, it is often Champions against Champions. The difference between the 1st place and a dog that isn’t “placed” can be down to a “split hair” margin-as minor as the way a dog placed its foot or a slightly distracted expression for a split second.

    3. The Crufts Factor

    Crufts is the pinnacle of the showing world. Because dogs must qualify to attend – usually by winning at other The Kennel Club Championship Shows -there are no “average” dogs in the ring. A formidable class means you are competing against the best of the best from across the globe.

    This is the high-pressure environment Christine and Aria stepped into for their debut, making their composed performance even more impressive.

  • Christine Anderton passes Canine Skin Hair and Nail Health Qualification!

    Christine Anderton passes Canine Skin Hair and Nail Health Qualification!

    🌟 Exciting News! 🌟

    We are delighted to announce that Christine Anderton, a valued member of Groom Team England and our esteemed head tutor, has recently achieved a significant milestone by successfully passing the Canine Skin, Hair, and Nail Health qualification with flying colours!

    Christine’s dedication to excellence and her passion for grooming truly shine through in this outstanding accomplishment. Her commitment to advancing her skills and knowledge in the field is not only inspiring but also a testament to her unwavering dedication to the well-being of our furry friends.

    Join us in extending our heartfelt congratulations to Christine! Her expertise and ongoing pursuit of excellence undoubtedly contribute to elevating the standards in our grooming community. We are incredibly proud to have her as part of our team.

    Here’s to many more successes and achievements on your grooming journey, Christine! 🐾🎉

    With this iPet qualification under her belt Christine the knowledge to teach and assess for other interested learners wishing to learn more about canine skin, hair and nail health.

    If you’re interested in this qualification, here is a quick breakdown:

    This qualification is aimed at dog lovers and professionals such as dog groomers, trainers and pet retailers. It delves into the anatomy and physiology of the hair, skin and nails and considers the use of grooming products and techniques as well as the importance of nutrition to promote health. Take your knowledge of canines one step further with this course designed to give you certified knowledge of the largest organ in the body.

    Learn More About The Qualification